The past has passed. Fashion in the summer of 2017 will look to the present like never before, a present that is so fast, so instantaneous, that it immediately becomes the future. The hinc et nunc, the “here and now” only last as long as a click. It doesn't stop, it doesn't pause, but it is rather in constant motion, even in upheaval. And so fashion will become a transgression of the rules, a desire to astonish and provoke, to be original at all costs. This is how shades of grey and black will be perceived, unexpectedly becoming accents between the colours in a harmonious and never before seen counterpoint.
Technology is the cornerstone of this constant change: it provides new tools and creates a revolutionised look. From the digital, even from system error, art is born, mixing trends and cultures, like in a video game or a comic strip. So leather will be printed ‘off key’, with broken lines, assemblies of stones and studs that are different from one another in an apparently involuntary muddle. The colours will be full and intense, with neon interferences on classic black and precious bases, rubber coated inlays and applications of light metals and mirroring. A sort of neopunk that combines dark decorations with the ‘evening’ styles in lurex and glitter.
The predominant shades will be earth, but in a world that never stops it is dry, sandy, brushed earth that becomes metal. And this will also soon be outdated, veering into hot shades of rust. Smooth, bright leather with a clean and even exaggerated look will come alongside prints, cut, hole and slice patterns, and even overlapping processes with decidedly contrasting effects. The impression will be one of personalised fashion, where the aged, the leather with a lived-in look, is displayed in an elegant way, through darkened effects that resemble burns or faded and "délavé" shades.
Because the key word will be connection. Connection between today and tomorrow, between intimacy and sociality, between personal and universal. Everything cohabits, blends and is reborn. Rustic and pop, ethnic and refined, weaves and collages.
Superficiality is not considered here. This trend, although unrestrained, is nevertheless contemplated and enjoyed and highlighting this reflection will be pastel, diaphanous, light shades, as well as a focus on all of the natural aspects, although combined with technology. The materials will be soft and light, the weaves will become light and shadows, the skins will blend in liquid finishes, smoked transparencies, imperceptible lace and perforations.